Pricing Pages with Highlighted Tier(32)
Pricing pages that visually emphasize a recommended plan to guide buyers toward the best-value option.
Highlighting a recommended tier is one of the most reliable conversion tactics in SaaS pricing. By drawing the eye to a specific plan — usually through a colored border, badge, or elevated card — companies reduce decision paralysis and nudge buyers toward the option with the best margin or highest adoption rate. Browse these examples to see how leading SaaS companies frame their "best value" plan.
Asana
4 tiersEasily organize your work. Start free.
Atlassian
3 tiersStart with Jira - No credit card needed
Basecamp
3 tiersPick the package that fits you best.
Cypress
4 tiersStart with open source, scale with Cypress Cloud
Dropbox
4 tiersGo from idea to done with Dropbox
Freshworks
3 tiersFreshsales pricing
Front
4 tiersPlans for customer-first businesses of all sizes
GitHub
3 tiersTry the Copilot-powered platform
Gumlet
4 tiersSimple, transparent pricing
Gusto
3 tiersSimple, transparent pricing
KnowledgeOwl
3 tiersStraightforward pricing. No hidden upsells, no surprises.
LaunchDarkly
4 tiersFlexible pricing for every stage and team.
Mailchimp
4 tiersWhy do we recommend Standard?
Monday.com
5 tiersSupercharge your teamwork. Start free.
Notion
4 tiersOne tool for your whole company. Free for teams to try.
PagerDuty
4 tiersOperations Cloud plans and pricing
Persona
3 tiersPlans to meet any business challenge
Productboard
4 tiersExplore Productboard's offerings
Restream
4 tiersChoose how fast you want to grow
Seamless AI
3 tiersPerfect Pricing for Startups to the Fortune 500
Shopify
4 tiersStart for free, then enjoy $1/month for 3 months
Slack
3 tiersChoose the plan that’s right for your team
Tally
2 tiersBuild beautiful forms for freehighlight
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