Strikingly Pricing Page

Analysis

The pricing page leverages a four-tier structure that progresses from free to premium, with the free tier removing friction for new users building their first site. Strikingly emphasizes mobile optimization throughout—a core differentiator for a website builder—by prominently highlighting mobile-responsive design in tier descriptions rather than burying it as a secondary feature. The messaging prioritizes use case clarity, positioning each tier toward specific user segments (hobbyists, small businesses, professionals) rather than merely listing feature counts, which helps prospects self-identify the right plan.

Notes

YC Winter 2013. The easiest way to create a beautiful, mobile optimized website.