Pricing Pages with Two Tiers(7)
Pricing pages with two tiers — typically a free/starter plan and a paid plan.
Two-tier pricing typically maps to a simple free-vs-paid or starter-vs-pro decision. It's clean, easy to explain, and forces the company to be clear about what the paid tier is actually worth. The challenge is making the upgrade case compelling enough without making the free tier feel like a trap. These examples show how companies structure two-tier pricing to drive conversion without frustrating free users.
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