HeyGen Pricing Page

Analysis

HeyGen structures its pricing around three tiers (Starter, Professional, Enterprise) with clear monthly and annual billing options, positioning the annual plan as a 20% savings incentive. The page emphasizes feature differentiation through specific numeric limits (e.g., "10 avatar videos/month" for Starter vs. "100/month" for Professional) rather than vague descriptions, making upgrade incentives transparent. The design prioritizes the Professional tier with visual prominence, suggesting it as the intended conversion target while maintaining accessibility of the entry-level option for commitment-phobic users.