Wix Pricing Page

Analysis

Wix's pricing page uses a horizontal comparison table that places the most expensive plan (Business Basic at $27/month) prominently in the center, a deliberate choice that draws attention to mid-tier conversion rather than anchoring to the lowest option. The page employs conditional feature visibility, revealing detailed feature lists only when users interact with specific plan rows, reducing cognitive load while maintaining transparency. Clear value props tied to use cases (e-commerce, professional services, etc.) appear above the pricing tiers, helping visitors self-segment into appropriate plans rather than defaulting to the cheapest option.