Todoist Pricing Page

Analysis

Todoist's pricing page emphasizes a freemium model with three paid tiers (Pro, Business, and Team), positioning the free plan as a full-featured entry point rather than a limited trial. The page uses concrete task limits (300 tasks free vs unlimited paid) and feature differentiation (automation, integration counts, team members) rather than abstract tier names to help users self-select. By leading with the free option and clearly labeling which features unlock at each paid level, the structure reduces friction for new users while creating obvious upgrade paths based on specific capability gaps.