Grammarly Pricing Page

Analysis

Grammarly's pricing page emphasizes a freemium model with clear value separation between the free tier and paid plans (Premium and Business), using tier comparison to justify the $12/month individual plan against the always-available free option. The page leverages social proof and specific feature callouts—like "250+ advanced checks" and "generative AI features"—to justify the premium tier, while the Business plan pricing is hidden behind a contact-sales CTA, signaling enterprise complexity without sticker shock. The design prioritizes conversion to the Premium plan through visual hierarchy and simplified decision-making, avoiding the common multi-tier paralysis by anchoring users to either free or one primary paid option.