Original research · 991 pricing pages
The State of SaaS Pricing Pages 2026
How do real SaaS companies build their pricing pages? We screenshotted and tagged 991 live pricing pages and extracted plans and prices from 88 of them. Here is what they have in common, and where they differ.
Key Findings
- 0177% of pricing pages show three or four plans. Three tiers (39%) edges out four (38%).
- 0268.4% include a feature comparison table, the most common pattern in the catalog.
- 0356.4% visually highlight a recommended plan. Among the 58 pages with extracted plans and a highlight, it is the middle plan 83% of the time.
- 04Only 38% offer a monthly/yearly billing toggle.
- 0546.4% have a permanent free plan, but only 4.2% of pages offer both a free plan and a free trial.
- 0683.9% of pages that hide prices also offer an enterprise tier: hidden pricing is an enterprise sales strategy, not a self-serve one.
How Many Tiers Pricing Pages Show
Share of the 828 pricing pages with a countable plan structure.
- One Tier3.9%
- Two Tiers13.6%
- Three Tiers39.3%
- Four Tiers37.8%
- Five Tiers4.1%
- 6 tiers1.1%
- 7 tiers0.2%
Pricing Page Features
Share of all 991 pricing pages using each structural feature.
- Feature Comparison Rows68.4%
- Highlighted Tier56.4%
- Enterprise Tier48.2%
- Free Tier46.4%
- Monthly/Yearly Toggle38%
- Free Trial13.6%
- Add-ons10.7%
- Hidden Prices9.4%
- More Info Tooltips7.7%
- Calculator or Slider7.5%
- Sticky Header on Scroll3.4%
Trust Signals and Extras
Share of all 991 pricing pages using each supporting element.
- FAQs59.9%
- Customer Logos32.4%
- Custom Quote25%
- Testimonials18.3%
- Chat Widget8.7%
- Ratings5.1%
- Newsletter Sign Up2.8%
- Email Capture Onboarding2.6%
- Awards1.7%
- Credit Card Logos1%
- Bento Grid0.1%
Patterns That Travel Together
72.9%
of pages with 4+ tiers include an enterprise tier
vs 44.9% of pages with three or fewer.
83.9%
of pages that hide prices also offer an enterprise tier
78 of 93 pages with hidden prices.
72.3%
of pages with 4+ tiers answer objections with an FAQ
vs 59.9% across the catalog.
47.5%
of pages with a comparison table also have a billing toggle
322 of 678 pages.
4.2%
offer both a free plan and a free trial
Most companies pick one acquisition model, not both.
83%
of highlighted plans are a middle tier
Across 58 pages with three or more plans and one highlighted.
Pricing Models and Starting Prices
From the 88 pricing pages with plans and prices extracted. Starting price is the lowest paid monthly USD price shown, with yearly prices divided by twelve.
- Hybrid Pricing27.3%
- Per-Seat Pricing27.3%
- Usage-Based Pricing15.9%
- Feature-Tiered Pricing13.6%
- Quote-Based Pricing6.8%
- Credit-Based Pricing6.8%
- Flat-Rate Pricing2.3%
| Pricing model | Median starting price | Pages |
|---|---|---|
| Per-Seat Pricing | $10/mo | 24 |
| Usage-Based Pricing | $12/mo | 6 |
| Credit-Based Pricing | $16/mo | 5 |
| Feature-Tiered Pricing | $20/mo | 12 |
| Hybrid Pricing | $29/mo | 21 |
Methodology
The catalog contains 991 live SaaS pricing pages, sourced from Product Hunt, Y Combinator, BetaList, and manual curation. Each page is captured as a full-page screenshot and tagged for the structural features and extras visible on it, along with its number of tiers.
Plans, prices, and pricing models were extracted from the screenshots of 88 pages, prioritized by search demand. Pages whose screenshot did not show a usable pricing page were excluded. Prices are as captured and change often. The numbers on this page are computed live from the catalog and refresh daily, so they grow as the catalog does.
Browse the underlying examples by feature, tier count, or pricing model.
Cite This Report
Conversion Factory. “The State of SaaS Pricing Pages 2026.” PricingPages.com, 2026. https://pricingpages.com/report/2026
You are welcome to use any chart or number from this report with a link back to this page.
