Pricing Page Features(11)
The structural patterns that shape how buyers read a pricing page, ranked by how often they show up in the catalog.
Features are the mechanics of a pricing page: how plans are compared, how billing periods are presented, and how buyers estimate what they will pay. Each of the 991 pricing pages in the catalog is tagged by the patterns visible in its screenshot, so the percentages below reflect what real SaaS companies ship, not what a template recommends.
Start with the patterns most companies use, like a highlighted tier and a monthly/yearly toggle, then look at the rarer ones, like calculators and add-ons, for ideas that can set your page apart.
- Feature Comparison Rows678 pages
Pricing pages with detailed row-by-row feature comparison tables across plans.
68% of the catalog
- Highlighted Tier559 pages
Pricing pages that visually emphasize a recommended plan to guide buyers toward the best-value option.
56% of the catalog
- Enterprise Tier478 pages
Pricing pages featuring a dedicated enterprise plan with custom pricing or contact-sales CTAs.
48% of the catalog
- Free Tier460 pages
Pricing pages that include a permanently free plan alongside paid options.
46% of the catalog
- Monthly/Yearly Toggle377 pages
Pricing pages with a toggle switch to compare monthly vs. annual billing, often showing annual discounts.
38% of the catalog
- Free Trial135 pages
Pricing pages offering a free trial period before requiring payment, reducing signup friction.
14% of the catalog
- Add-ons106 pages
Pricing pages that offer additional purchasable modules or features on top of base plans.
11% of the catalog
- Hidden Prices93 pages
Pricing pages that don't show exact dollar amounts, requiring visitors to contact sales or sign up.
9% of the catalog
- More Info Tooltips76 pages
Pricing pages using tooltip hovers to explain features without cluttering the layout.
8% of the catalog
- Calculator or Slider74 pages
Pricing pages with interactive calculators or sliders that let visitors estimate costs based on usage.
7% of the catalog
- Sticky Header on Scroll34 pages
Pricing pages where the plan names or CTAs stay fixed at the top as users scroll through feature comparisons.
3% of the catalog
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