Pricing Pages by Number of Tiers
How many plans should a SaaS pricing page show? Here is what the catalog says.
Of the 817 pricing pages in the catalog with a countable plan structure, three tiers is the most common, at 40%. Tier count is one of the first decisions in any pricing page redesign: too few plans leave money on the table with larger customers, and too many make buyers work harder to find their fit.
Browse each structure to see how companies name their plans, which plan they highlight, and how they separate one tier from the next.
- One Tier32 pages
Pricing pages with a single plan — simple, take-it-or-leave-it pricing.
4% of the catalog
- Two Tiers113 pages
Pricing pages with two tiers — typically a free/starter plan and a paid plan.
14% of the catalog
- Three Tiers325 pages
Pricing pages with three tiers — the classic good/better/best pricing structure.
40% of the catalog
- Four Tiers313 pages
Pricing pages with four tiers — offering more granularity for different team sizes.
38% of the catalog
- Five Tiers34 pages
Pricing pages with five tiers — comprehensive options from free to enterprise.
4% of the catalog
Compensatory Design
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