Framer Pricing Page
“Pricing”
Use Framer for free. Upgrade to add a custom domain, access additional features, and increase limits.
Analysis
The presence of a Personal-to-Business switcher indicates Framer segments its market across different use cases rather than user count or company size, allowing a single prospect to evaluate both paths without leaving the page. The subtext strategically leads with the free tier before mentioning upgrades, emphasizing accessibility while clearly tying paid features to concrete benefits like custom domains and increased limits. The inclusion of a feature comparison table paired with an Enterprise tier creates a natural upgrade path for users who outgrow self-serve options, while FAQs likely address common objections about which tier suits different needs.
Extras
Notes
Has a switcher from Personal to Business
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